our approach
at instinct, we are music, film + tv lovers above everything else; our unbridled passion for music drives us to find the best songs for all of your projects. we are collaborators, creative thinkers and engaged in each project to help fulfil the visions of producers/directors.
our story
instinct entertainment is a music supervision, licensing and creative consultation company. we work with all screen-based, filmed media producers + directors, worldwide. we have offices in toronto, canada and los angeles, usa.
our team
Michael Perlmutter
Owner, Music Supervisor, GMS
Michael has placed thousands of songs in tv shows, feature films and documentaries, seen and heard around the world. He has been working in the music/film/tv industries for 20+ years. Michael has been asked to moderate and speak on panels around the world: Sweden, Finland, Iceland, Norway, Poland, Miami, New York, Cannes, Halifax, Toronto. Currently, he is the president of the Guild of Music Supervisors, Canada and a 2-time award-winner at the inaugural Canadian Sync Awards in 2018.
'MP' is also an avid Toronto Maple Leafs fan, loves to travel and will never pass up a long walk on a beach (as he’s never near one).
"Every day above ground is a good day” - Bernstein, Scarface
Brittni Noble
Music Supervision Coordinator
Originally from Vancouver, BC, Brittni embarked on her musical journey at an early age through performances in musical theatre and choir, igniting a passion that led her to pursue a Bachelor’s Degree in Music with a focus on Jazz/Contemporary Voice. Following the completion of her first degree, she earned an Entrance Scholarship to Berklee College of Music, where she delved into the realms of songwriting and vocal performance.
Continuing her musical pursuit, Brittni earned an Associate's of Arts Degree in Composition from the Los Angeles College of Music, where she was honoured with the Merit-Based Scholarship and the National Music Publishers Association S.O.N.G.S Scholarship. Despite finding satisfaction as Head of Creative at a marketing agency upon her return to Vancouver, the allure of music supervision remained steadfast. Inspired by Jennifer Pyken's Music Supervision Mastercourse, she made the bold decision to relocate to Toronto to fully pursue this passion.
Her interest in Music Supervision was sparked during her formative years, as she was captivated by the pivotal role music played in shows like The OC and later, Issa Rae's "Insecure". This passion led her to delve deeper into the field, culminating in her first formal introduction to Music Supervision under the guidance of Garrett McElver at LACM. She is thrilled to finally call Toronto home and to be joining the team at Instinct.
Outside of music and music supervision, Brittni is a big fan of her dog, Larry David, hanging with her friends, pilates, traveling and outdoor adventures.
"Laughter is timeless, imagination has no age, and dreams are forever." - Walt Disney
Danica Bansie
Music Supervisor
With over a decade of bopping around the music industry, before studying Music Supervision at Berklee College of Music, Danica got her start in Media & Communications, English Literature, and Film Studies. A creative at heart, she worked as a music writer & gig photographer, a copywriter for an instrument retailer, and helped run a record store. With a little push from a global pandemic, Danica now works full-time as a music supervisor on a range of projects, always attempting to incorporate global feminism, playfulness, and empathy into everything she does. Danica loves any opportunity to create.
Outside of the arts, Danica is happiest while traveling, record collecting, and hanging out with her dog, Carl.
“You don’t need a weatherman to know which way the wind blows” – Bob Dylan, “Subterranean Homesick Blues”
Akash Iyer
Music Licensing Manager
Akash’s passion for the intersection of film and music began at a very young age, through his father, a filmmaker. He pursued his love for the craft and today holds a Bachelor’s Degree in Jazz Performance Studies and Masters in Musicology with a focus on Digital Humanities. He comes to us after working as a music coordinator for Reel One Entertainment, a major film distribution network where he was the ‘go-to’ for all music-related requirements.
Apart from the world of music supervision, Akash lives for the stage and is a gigging musician with an affinity for jazz standards and small ensemble cabaret singing.
“If every gain must have a loss, then pray that our loss is nothing but time” – The Mills Brothers ‘Till Then’
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